现在购物与传统购物的区别 的英语作文

现在购物与传统购物的区别 的英语作文
现在购物与传统购物的区别 的英语作文

现在购物与传统购物的区别 的英语作文
The traditional marketing and the network marketing information dissemination of the advantages and disadvantages of traditional marketing communication1(1) the advantages and disadvantages of traditional marketing communication advantages network marketing information communication can not completely replace the traditional marketing mode of transmission of information, because the information consciousness and the information ability is not high, people's living habits, working mode, values have not complied with the global information development trend, the network 's application is very limited. Secondly, online shopping is the first payment to, the customer and the product cannot meet directly, so that the customer can use tactile, olfactory and other sensory experience directly, so the online virtual stores despite the rich content, but also tends to increase the probability of wrong mistakenly purchase purchase. At the same time, some consumers to network marketing product quality concerns, the customer to global enterprises within the framework of the credible degree of validation can not start, which will increase its remote shopping risk, so as to choose the traditional marketing way of spreading information. (2) the traditional marketing information dissemination shortcoming in the traditional marketing in enterprises of publicity, advertising and marketing strategies are directed to all consumers, advertising is huge and has blindness. In addition, the traditional marketing communication is often limited to a particular region, at the same time by buying time or the limitation of print period, the target group easy to miss, and the dissemination of information is difficult to retain, is very difficult to ensure that the information is not consumer. In the traditional media advertising marketing effectiveness is more difficult to test, evaluate, to calculate how many people receive advertising information, not the statistics how many people are influenced by advertisements and make the decision of purchase. The 2 network marketing information advantages and disadvantages (1) marketing information network transmission has the advantages of network marketing information can increase the economic benefit of information dissemination in network marketing, business network is fully effective acquisition, transmission of information in the best way, it reduces the communication cost, is a modern enterprise to develop new products, develop new markets and expand cooperation is the most powerful means. Network management is to low cost, the user is wide, without restrictions of time and space, fast, convenient wait for an advantage to develop rapidly. The network marketing information to accelerate the marketing speed and scope of enterprises to join the Internet, e-mail, electronic webpage and online advertising, can expand the range of collection and transmission. The use of online browser queries within a few minutes, so that customers can see worldwide needed information and product catalog. The network marketing information could help the small and medium enterprises to understand the market and develop their own chances of some small and medium enterprises because of lack of funds and do not have the ability to develop the international market, so you can use the Internet to carry out marketing activities, not only to reduce costs, improve efficiency, but also the use of advanced Internet, quick information transmission function, the small and medium-sized enterprise information resources extension to the whole world, to realize the information sharing.
　　传统营销与网络营销信息传播方式的优缺点 　　1.传统营销信息传播的优缺点 　　(1)传统营销信息传播的优点 　　网络营销的信息传播方式还不能完全替代传统营销的信息传播方式,因为全民的信息意识和利用信息的能力还不高,人们的生活习惯、工作方式、价值观念还没有顺应全球信息化向前发展的趋势,对网络的应用十分有限.其次,网上购物是先付款后得物,顾客与产品不能直接见面,使得顾客不能利用触觉、嗅觉等感官直接感受产品,因此网上的虚拟商店尽管内容丰富,但往往也会增加了错购误购的几率.同时,一些消费者也对网络营销的产品质量心存疑虑,顾客对全球范围内企业的信誉可靠程度的验证无从下手,这些都会增大其远程购物的风险,从而选择传统营销的信息传播方式. 　　(2)传统营销信息传播的缺点 　　在传统营销中企业的宣传、广告和营销策略都是针对所有的消费者,广告费巨大且具有盲目性.另外,传统营销的信息传播往往局限于某一个特定的区域内,同时受购买时段或刊期的限制,目标群体容易错过,并且所传播的信息难以保留,很难保证信息不被消费者遗忘.再者就是传统媒体发布广告的营销效果是比较难以测试、评估的,无法准确测算有多少人接收到所发布的广告信息,更不可能统计出有多少人受广告的影响而做出购买决策. 　　2.网络营销信息传播的优缺点 　　(1)网络营销信息传播的优点 　　①网络营销信息传播可以增加经济效益 　　在网络营销信息传播中,企业经营入网是充分有效地获取、传送信息的最佳途径,它降低了信息传播的成本,是现代企业开发新产品、拓展新市场和扩大合作最有力的手段.网络经营正以低成本、用户广、无时空限制、快捷、方便等优势迅速发展起来. 　　②网络营销信息传播加快了市场营销的速度和范围 　　企业加入互联网络,通过电子邮件、电子网页和网上广告,可以扩大收集与传递的范围.利用网上浏览器的查询,可以使顾客几分钟内看到全世界范围内的所需信息和产品目录. 　　③网络营销信息传播可以帮助中小企业了解市场和发展自己的机会 　　一些中小企业由于资金不足而又没有能力开拓国际市场,所以可以借助互联网开展国际营销活动,不但可以降低成本,提高效率,还能利用Internet先进、快捷的信息传递功能,把中小企业的信息资源推广到全世界,实现信息的共享.
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