作业帮英语翻译从ZARA看如何消除供应链上牛鞭效应 摘要：牛鞭效应是市场营销活动中普遍存在的高风险现象,直接加重了供应商的供应和库存风险、额外成本增加、无法及时满足客户的需求,甚至
来源：学生作业帮助网 编辑：作业帮 时间：2024/04/29 21:27:41
英语翻译从ZARA看如何消除供应链上牛鞭效应 摘要：牛鞭效应是市场营销活动中普遍存在的高风险现象,直接加重了供应商的供应和库存风险、额外成本增加、无法及时满足客户的需求,甚至
英语翻译
从ZARA看如何消除供应链上牛鞭效应 摘要：牛鞭效应是市场营销活动中普遍存在的高风险现象,直接加重了供应商的供应和库存风险、额外成本增加、无法及时满足客户的需求,甚至扰乱生产商的计划安排与营销管理秩序,导致生产、供应、营销的混乱,解决牛鞭效应是每个企业正常营销管理,良好的为顾客进行服务的必要前提.作为时尚服饰业界标杆的ZARA公司,对于如何消除供应链上的牛鞭效应有一套行之有效的管理方法.本文在ZARA公司的供应链管理有效的消除了牛鞭效应的基础上,分析了牛鞭效应的产生原因和影响,并针对牛鞭效应的产生原因和影响提出了有效消除牛鞭效应的具体措施. 关键词：牛鞭效应；供应链；ZARA
英语翻译从ZARA看如何消除供应链上牛鞭效应 摘要：牛鞭效应是市场营销活动中普遍存在的高风险现象,直接加重了供应商的供应和库存风险、额外成本增加、无法及时满足客户的需求,甚至
From the ZARA how to eliminate the supply chain bullwhip effect Abstract: the bullwhip effect is the marketing activities in the prevalence of high risk phenomenon, directly increase the supply and inventory risk, additional cost increase, not in time to meet customer demand, and even disrupt the production plan and marketing management order, leading to the production, supply, marketing confusion, solve the bullwhip effect is that each enterprise marketing management, good for the customer service is the precondition of. As the fashion apparel industry benchmarking of ZARA company, how to eliminate the bullwhip effect has a set of effective management methods. In this paper, ZARA company supply chain management to effectively eliminate the bullwhip effect based on the analysis, the bullwhip effect of the causes and effects, and the needle on the bullwhip effect causes and effects and puts forward effective measures to eliminate the bullwhip effect. Key words: bullwhip effect; supply chain; ZARA